The company also built a basic programming guide for TV channels sold via Amazon Channels, as well as live broadcast TV watched through compatible devices. The ecommerce giant began to stream live programming from news networks like Cheddar and ABC New Live on its Fire TV devices via a dedicated news app last October. Another specifically singles out live broadcasters and cable networks as potential partners. "Linear TV enables customers to watch 24/7 streams of their favorite TV stations airing programs including sports, news, movies, award shows, special events and TV shows," one job listing details. "This is a transformative opportunity, the chance to be at the vanguard of a program that will revolutionize Prime Video," that job listing reads.īeyond individual live events, Amazon is also looking to license complete 24/7 feeds. In the future, it may also stream live concerts, political debates and news programming, according to a job listing for Amazon's Prime Video live events team. However, a significant chunk of overall TV viewing is still dominated by live and preprogrammed linear content, as Amazon points out in one of its job listings: "Although video on demand is on the rise, the global viewing hours weighs in favor of live or scheduled TV."Īmazon has been experimenting with live programming for Prime Video over the past several years, which included licensing NFL Thursday Night Football as well as the English Premier League. Video subscription services like Netflix have long focused on on-demand viewing, allowing their subscribers to access movies and TV shows at their own pace. The move is also a response to the growing popularity of linear streaming services like Pluto and Xumo, and ultimately could be part of a different take on live TV: Instead of licensing the same costly programming bundles as traditional cable services, Amazon may be looking to combine its existing on-demand content and a much more narrow take on must-see live TV. An Amazon spokesperson declined to comment.īy adding live programming to Prime Video, Amazon could differentiate itself from services like Netflix and Disney+ that are focused exclusively on on-demand video. "You should assume they're talking to everybody," he said. Speaking under the condition of anonymity, an industry insider told Protocol that Amazon has been "actively pursuing" deals to license live and linear programming. The new channels could include live news, music and sports as well as scheduled movies and TV show showings. Amazon is looking to add 24/7 live programming to its Prime Video service, according to multiple job listings posted over the past several weeks.
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